About Flexform

After spending 20 years in the furniture industry, where I gained invaluable knowledge and experience, I felt it was time to spread my own wings. Driven by a passion for design and a desire to make a real difference, I decided to start FlexForm. This company represents not just a new beginning for me but is also part of Middle Earth Consulting AB, based in the beautiful city of Stockholm, Sweden.

I have always been passionate about offering furniture that is not only of the highest quality but also reflects the distinctive Scandinavian style, at prices that make design accessible to everyone. My mission with FlexForm is to enrich homes and offices across Scandinavia with furniture that perfectly balances function and aesthetics.

My commitment to our customers goes beyond just providing quality furniture. I am proud to have established a warehouse in Gothenburg, enabling fast deliveries and improving the overall customer experience. For me, it is of utmost importance that our customers have access to what they need, exactly when they need it.

But my work extends beyond achieving customer satisfaction. I am deeply committed to reducing our environmental impact. At FlexForm, I place great emphasis on integrating sustainability into all aspects of our operation, from material selection to production processes and logistics. My goal is to contribute to solutions that preserve our planet for future generations.

By choosing FlexForm, you're not just getting access to furniture of the highest quality with a Scandinavian touch; you're also supporting a business that is conscious of its environmental responsibility and strives to make a positive difference. I welcome you to explore our extensive range and join us in the pursuit of a more beautiful and sustainable future for all of us. Thank you for supporting my journey with FlexForm!